5 Key Benefits of Business Blogging

I’m sure we’ve all stumbled across blogs that post about all sorts of things that we’ve Google searched in the past.

It could be a food blog, a blog for how-tos, or even a fashion blogger that we follow.

We keep up with their content because they’re interesting and informative, and we can’t stop.

Business blogging is similar to all the other types of blogs mentioned above, except they’re more focused on delivering content that the target market for your business would be interested in reading.

If your business already has a blog, or is looking to start a blog, make sure to read on to find out the key benefits of business blogging.

What is a business blog?

A business blog is a section of your existing domain or a separate website from your business filled with informal pieces of content ranging from thought- provoking opinions to educational insights that are relevant to your business field. 

Why is business blogging important?

Business blogging is a powerful content marketing tool that can provide an array of benefits and contribute to the growth of your business. It’s an organic way to market your brand and can further enhance paid strategies.

Small businesses often overlook the importance of blogging for their business and don’t bother creating one. 

Now, I’m not saying that you must have a business blog or your business will fail, but do consider this- in an increasingly digitized world, people connect online and search just about everything on Google. This includes your current and prospective clients. A good quality blog can be a game changer and connect your brand to new leads and engage your target audience. 

Key benefits of business blogging:

1. Build Brand Awareness 

Blogging is an effective tool to establish your business voice and leadership within the industry. Of course, this doesn’t happen overnight, and here, consistency is key.

Think of it this way. You know your product or service can deliver value, but how do you prove to your clients and prospects that your business is credible and can deliver what you promise? 

Blogging is an effective way not only to demonstrate your knowledge within the industry, but will also give you a competitive edge if your blogs can consistently deliver value propositions and new insights that are either informative or help solve business pain points.

If your blog can answer questions raised by your targeted audiences and provoke their thoughts, chances are you’re on your way to recruit new customers through and through as they become aware of your brand and expertise.

2. Boost SEO

Maintaining a business blog can also boost your SEO as your blogs cover relevant topics that people are searching about. Target keywords relevant in the topic in your blogs and search engines are more likely to pick up your content and rank it higher than others. 

If you’re not yet familiar with what SEO is, check out this Online Creator Institute blog by a talented creator to learn everything about SEO and the top SEO tools that experts swear by. 

With Google as the world’s #1 search engine, you’d really want your website to rank at the top amongst the sea of search results. 

Business blogs are a great tool as it’s free and can increase the likelihood of not just your blog ranking but also gets your brand name out there.

3. Attract New Leads

Business blogging can also help generate new business leads from higher brand awareness and boosted SEO. If your content is of high calibre, it’ll also keep your audience engaged and follow your blog updates.

According to DemandMetric through HubSpot, B2B companies with blogs generate 67% more leads than those who don’t blog. 

Need I say more?

Actually I will. If your business doesn’t already have a blog, get started now.

4. Build Brand Authority

Apart from building brand awareness, a business blog can also help you build brand authority in your particular niche through providing unique, valuable content.

This is especially effective if your business is in a particular niche and there aren’t many blogs out there. This means that there is less competition and your site is more likely to rank above your competitors. 

And when there’s a lack of resources for consumers to turn to, your consistent uploads of informative blogs and demonstration of thought leadership will help you establish your brand authority and your target audience are likely to turn to you over your competitors.

5. Leverage your business success

Your business blog isn’t limited to providing thought-provoking, informative content. 

Think of your blog as a platform that represents your brand.

Apart from content- heavy blogs that aim to tackle key search words, you can also utilise this as an opportunity to announce client wins and successes to build your brand credibility and demonstrate the value your business brings to its clients.

If a company sees that you have great success in working with particular companies or niches, they are also more likely to seek you out and initiate conversation. Multiple birds, one stone.

Remember, blogging isn’t some magic weapon that will generate lots of sales overnight. Be consistent with your blogs, know what your audience wants, and spark conversations.

Whether you’re looking to start a blog for your business or want to know more about all things marketing and beyond, sign up to the Petriventures newsletter to keep up to date with our content.