{"id":528,"date":"2020-11-14T03:13:47","date_gmt":"2020-11-14T03:13:47","guid":{"rendered":"https:\/\/www.petriventures.com\/?p=528"},"modified":"2020-11-14T03:27:10","modified_gmt":"2020-11-14T03:27:10","slug":"social-media-marketing-survival-guide","status":"publish","type":"post","link":"https:\/\/www.petriventures.com\/social-media-marketing-survival-guide\/","title":{"rendered":"Social Media Marketing Survival Guide"},"content":{"rendered":"\n

This here is your ultimate guide to understanding and implementing all things related to Social Media Marketing <\/em><\/p>\n\n\n\n

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Did you know that the average person spends an hour and forty minutes just on social media. Social media makes up about 28% of that time we spend on the internet, how crazy is that! <\/p>\n\n\n\n

It can be pretty confusing and overwhelming to try to use and understand how social media works as well as trying to market on it. <\/p>\n\n\n\n

In this social media marketing 101 guide, you\u2019ll learn everything you need to know about how to set up a social media strategy, where to get started, cover everything you need to get started on your marketing journey and more. Think of it like the ultimate survival guide.<\/p>\n\n\n\n

I want to help you stay up-to-date with all the latest changes and strategies to succeed on social media. <\/p>\n\n\n\n

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So get reading comrades!  <\/em><\/p>\n\n\n\n

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What is social media marketing?\u00a0<\/h2>\n\n\n\n

Social media marketing is the use of social media platforms and websites to endorse a product or service. It helps you to connect with your audience to build your brand, increase sales, create awareness and drive website traffic.<\/p>\n\n\n\n

There’s so much out there that you’re confused and don’t know which to use or how many and that’s okay i’ll break it down for you. <\/p>\n\n\n\n

The key major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Each unique but each has a diversified range and outlook. <\/p>\n\n\n\n

Since its establishment, social media marketing has grown into its own sector, complete with specific words and terms that are crucial to understanding how and why it works and operates. <\/p>\n\n\n\n

So in saying that, let’s really get into it and break it all down! <\/p>\n\n\n\n

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Social media marketing terms (just the basics) <\/h2>\n\n\n\n

For many people special media can be very foreign and confusing as there is so much that goes into it and isn’t as simple as just showing off what you want and attracting people. So it is important to know the main terms used in social media marketing that will be your knight in shining armour and come to your rescue. <\/p>\n\n\n\n

Content<\/h3>\n\n\n\n

Content is something on a social media platform you publish, build, post or upload. It can be something you constructed yourself, or something that someone else shares with you to which you share with others. <\/p>\n\n\n\n

Engagement<\/h3>\n\n\n\n

Engagement is a generic term for how many people, like, post, share or comment with your content. In social media, interaction is typically the No. 1 goal; you want real people to consistently engage with your content.
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Follower count<\/h3>\n\n\n\n

This refers to how many followers you have on any given social media site.
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Click-through rate (CTR)<\/h3>\n\n\n\n

The CTR is a ratio that indicates how many individuals, whether via an ad or another social media post, have seen and clicked a link to your content. By dividing the number of times your ad is seen by the number of clicks it gets, CTR is computed.
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Platform<\/h3>\n\n\n\n

“Social media platform” is another term for “social media site.” For example, Instagram and Facebook are both social media platforms.
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Share<\/h3>\n\n\n\n

A share is when someone promotes your content and posts it on their own profile or account, raising your content’s amount of future views.
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Traffic<\/h3>\n\n\n\n

Traffic is how many individuals from your social media platforms visit your social platforms. For example when someone who clicks on an instagram post or ad you’ve shared is then redirected to a website or another social media platform would then be considered digital traffic. <\/p>\n\n\n\n

Analytics <\/h3>\n\n\n\n

Analytics is data that helps you monitor the performance of your content on social media. This data may include page views, time on page, clickthrough rate, and engagement rate. <\/p>\n\n\n\n

4 P\u2019s <\/h3>\n\n\n\n

The 4Ps of marketing is a blueprint for enhancing the elements of your “marketing mix” \u2013 the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that you fulfil a particular customer need or demand.<\/p>\n\n\n\n

Why social media marketing is important?<\/h2>\n\n\n\n

Social media has become the largest form to promote\/ sell\/ advertise\/ market etc anything and everything and is still continuing to grow, and more and more companies prefer to use social media rather than old traditional methods. <\/p>\n\n\n\n

It is important to keep up with trends and new things that are happening on social media in order to survive and remain in the game and relevant.  <\/p>\n\n\n\n

That will also allow you to interact and communicate  and connect directly on a much larger scale with your customers.<\/p>\n\n\n\n

Customers have come to demand some form of an online presence from nearly all the brands they identify with, also with over 75% of customers stating that before deciding whether to make a purchase, they go online and research a brand. <\/p>\n\n\n\n

Apart from that there are also other benefits of social media marketing such as… <\/p>\n\n\n\n

Increased Brand Awareness <\/h3>\n\n\n\n

This one is pretty simple and straight forward. There are endless opportunities to reach new consumers and expose your brand. Social media helps increase brand awareness through engagement. Not only does this allow you to build new relationships with people but also help find new opportunities and customers. <\/p>\n\n\n\n

Lead Generation And Conversion Boosts<\/h3>\n\n\n\n

Promoting and posting posts on social media is a perfect way to boost lead generation, which is the method of gaining and transforming visitors into future clients. When you consciously sell content to users who have already demonstrated that they are interested in your content, you could also use social media to improve\/ boost your conversion rates. <\/p>\n\n\n\n

Personal relationships with customers<\/h3>\n\n\n\n

A major factor for the success of social media marketing is customers’ desire for genuine interaction. Social networking offers business and individuals the opportunity to communicate directly with customers and provides a more humane touch without automated responses compared to large corporate businesses and reveals a different side to the organisation. <\/p>\n\n\n\n

Analysis of the competition<\/h3>\n\n\n\n

If you’re new to social media or been around for awhile you’ll know that there will always be a competitor and if not, one will always arise so it’s good to keep watch on what your competitors are doing, what is working for them and what isn’t, if they\u2019re copying you and what are they doing differently, keep an eye on this so you can learn from their mistakes. <\/p>\n\n\n\n

Pay attention to what kinds of campaigns they are running, how they interact with customers, and how they promote their products or services. This allows you to make sure your campaigns are unique to your brand.<\/p>\n\n\n\n

And use SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis. It’s such an easy and useful tool to help identify key issues and help map out future goals for your business and or product. <\/p>\n\n\n\n

Sponsored and paid content <\/h3>\n\n\n\n

Supported ads can be a perfect agreement that is mutually beneficial: the advertiser pays for the ads and shares it with the other company, influencer or account. <\/p>\n\n\n\n

If you are considering sponsored or paid content, bear in mind that consumers on social media seem to be resistant to posts that sound too salesy or if they don’t blend with the daily content of the account. Here are a few tips to help you achieve efficiency with both contents: <\/p>\n\n\n\n